Smarter Link Building For 2019
As millions of posts had been made in 2018, Expect 2019 to be a very competitive year for SEO. This is exacerbated by the fact that Google keeps revving up their algorithms to fight against unnatural backlink profiles. This is why your guest posts must be made with quality and integrity in mind.
Stop Bulk Link Building
It is hilarious to see people are still plugging their links into blog comments, user profiles, and forum signatures as if that would give their website an advantage. Even if you do everything by hand and with good intentions, it really isn’t better than spam in the eyes of Google crawlers.
High authority do follow backlinks are what you should be hunting for in 2019. Not only should it come from a reputable domain, but the content should also provide value for potential readers.
Cut Out Toxic Links
If you are picking at your website’s SEO, you’ve probably tried a variety of whitehat or blackhat SEO methods. Unfortunately, this may have left behind a trail of unnatural links that will only convince Google that you have been up to no good.
Familiarize yourself with the disavow file within the Search Console to let Google know that you want to start doing things the right way. Use a backlink tracking tool, like this one provided by SmallSEOTools, to see if there are spammy backlinks pointing to your domain.
Don’t Build Only Do-Follow Links
Google is not dumb. They will realize when a website is building do-follow links with the intent of trying to game the system. This is why automatic or manual penalties are applied with websites that obviously have a large number of unnatural links going to their domain.
In the case of purchasing guest posts, it would be wise to point to your posts using social bookmarking sites, social media, and other sources of no-follow links to make it seem more natural.
While no-follow links don’t have intrinsic value for going up in search rankings, you may still utilize them as a marketing tool.
Use Natural Anchor Text
Black hat methods of anchoring your pages on keywords are no longer viable in 2019. If their crawler picks up on this suspicious activity, your domain will likely be penalized.
Instead, content should be created with integrity first and your keywords should naturally be integrated so that it does not affect the reading experience of a real human.
Also be sure to have plenty of variety within your anchor text as using the same keywords across the internet will only make your domain lose authority.
Stay Within Your Niche
Just because you have an opportunity to post a do-follow link on a high-authority website doesn’t mean that you should do it. Google is scrutinizing those that are link building outside of their niche.
For example, you blog about pet food has no business creating a guest post on a blog about football. Generalist websites, like Buzzfeed, may be acceptable if the content is written in the right context. Avoid Reciprocal Linking
If you collaborate with another blogger, it is certainly well-mannered to leave a backlink to their website. Of course, doing this excessively will only alert Google that you may be trading or selling backlinks.
If you are going to leave a reciprocal link, at least only do so when the link is to a blogger within the same niche.
Use More Than Text-based Content
Not everyone is looking for a wall of text to get information. Infographics, for example, are a hidden marketing tool to obtain organic backlinks from other blogs.
Creating infographics is definitely the challenging part. You must consolidate information in a way that is both aesthetically pleasing and easy to follow so that viewers will extract from it what they need.
Share your infographics with niche communites on social media, like Reddit, in order to maximize engagement.
Using the same logic with infographics, creating informative videos and sharing on Facebook, Instagram, or Youtube is another way to obtain backlinks. Be sure to encourage others to share or repost video and give credit to your website. Focus on User Intent and User Experience
Blog posts shouldn’t be considered these hidden pages waiting for crawlers to add one more peg to your back-link count. Google developers have been sharpening their algorithm to make sure that web pages actually add value for search engine users. This is why you should make your guest posts with the user’s intent and experience in mind.
The user intent is simply defined by the goal a user wants to reach by using a search engine. This means that you want to create content that will answer questions or at least provide relevant content that they are likely looking for. Sometimes, the intent is not very clear with some search terms so research and an educated guess may be required to figure out user intent.
Google collects information on SERP’s to determine their typical user intent for search queries. If your content fulfills both the intent and experience, even if it doesn’t necessarily reach the front page, it will likely be seen as a high-quality backlink by Google’s algorithm.
Backlink methods that may have worked in the past are no longer cutting it and Google will only become even more zealous against Black Hat link builders. The process of building natural backlinks is time-consuming, requiring many hours in collaborating with other influencers and creating top-notch content. If you are not willing to spend the time it takes for high authority link building, consider consulting with an expert to do it for you.