Obtaining Do-Follow Backlinks from Interview Websites
Interviews are pieces of authentic content that Google holds in high regard, especially if published on authoritative websites. If your client allows it, it is an amazing way to score some quality backlinks and to gain some clean publicity as a bonus.
In general, high-end news outlets will approach high-profile business leaders to conduct interviews so outreach efforts from small SEO companies are unlikely. Fortunately, there are several websites on the web that cater towards business-related interviews for SEO purposes.
Here are some of the most popular interview websites for outreach purposes:
Inspirery has a straightforward submission process that is visible from the front page. They only require you to follow their submission guidelines and it is highly likely that your submitted interview will be published. For the best SEO results, an article should be at least 1,000 words long and have a catchy title.
Inspirey has guidelines to follow and a specific list of questions that need to be included in the interview. Generally, you will want to ask these questions to your client but otherwise may be formed using existing information in their biography.
Ideamesch allows submissions for either one’s own interview or an interview on someone’s behalf. They want basic details, including a full name, date of birth, email, and social media profiles. As far as the interview is concerned, they want it to start out with an introductory biography that is written in the third person. The interview itself should consist of several relevant questions to one’s career with responses in the first person. Including pictures is also important to have the submissions considered.
Arriving at the publishing page, you are presented with a paid and free submission option. Free submissions will provide a do-follow backlink and exposure but there is a waiting list of up to 3 months. Overnight publishing costs a $40 fee, which is subject to change depending on the current demand.
The AMA (Ask Me Anything) section of the website allows users to post about unique life experiences and have users ask them questions in real time. Since anyone can post questions, one must be on their toes to answer them truthfully and elegantly. The introduction post should be well written and it must not be made obvious that the post is to plug your website link.
As for backlinks becoming do-follow, your Reddit thread must make a certain threshold of upvotes. This threshold varies by many factors that Reddit has not made public, but having at least 10 upvotes seems to work in many cases. If the AMA interview is thrilling or it features a famous public figure, it is easy enough to garner hundreds of upvotes.
This interview site does not have published guidelines for submissions. Instead, you must contact their representatives through their contact form in order to be considered for a publication. It is best to keep your email straight to the point and reference other published interviews or PR pieces that you have done.
Reach Out to Webmasters
There are a plethora of websites that accept interview submissions but do not publicly advertise the fact. Find news websites related to the niche of your business and reach out to webmasters and contributors to see if they are interested in your proposal.
When emailing your pitch, go straight to the point and tell them that you want to publish your article and include a link to your website. Be persuasive and mention that you will conclude a professionally written interview that will improve the user experience of the site. Also, emphasize that you will only use accurate and up-to-date information in the interview.
Using these high-quality sites to post interviews one of the most used, industry standard are ways to get backlinks and organic traffic to your business. You must always keep in mind that submissions to these websites are rather frequent by reputation management firms so it is rapidly becoming competitive. If you focus on the quality and sincerity of the interview, it is highly likely that it will be receptive by the editors.