As you probably know, 93% of web experiences start in search engines, mainly Google. Having a website and no one getting to it doesn’t make much sense. It is true that we live in a time of technological boom and every day a new company, service or information website emerges that must compete against the rest. And here it is not a question of who has better or worse products -relatively- but of who appears among the first positions of Google.
A landing page is a web page where the user lands on when they visit a website. An individual landing page can also be created for increasing sales and conversions. A standalone web page can be activated with specific business goals. The main objective of a landing page is to get more traffic and users to sign up for services and products. There are many rules to keep in mind when creating a landing page to get better conversions.
Here are some tips on how a small business enterprise can venture into social media marketing to attract more clients and gain more profit.
Every successful digital marketer knows how crucial it is to have a solid content marketing strategy. The problem with most people is they usually think you just need quality content when you’re building the business website.
Since Google killed the concept of public page rank, MOZ is one of the few trusted authorities that gives domain metrics. Unfortunately, you’re limited to a free trial with only 10 searches per month, making it inconvenient if you need to check bulk domains. Fortunately, there are several web apps that utilize MOZ’s API to serve your domain metrics for free.
To say that the internet is a great equalizer is not totally accurate. While it allows everybody to have a digital presence, a mere internet presence alone does not guarantee that people and organizations can reach their target audience. This is where search engine optimization (SEO) may be useful and you will need to learn how to write for SEO in order to excell.
As an active Quora user, I always get the same few questions in my feed that is a variant of things like:
As millions of posts had been made in 2018, Expect 2019 to be a very competitive year for SEO. This is exacerbated by the fact that Google keeps revving up their algorithms to fight against unnatural backlink profiles. This is why your guest posts must be made with quality and integrity in mind.
Interviews are pieces of authentic content that Google holds in high regard, especially if published on authoritative websites. If your client allows it, it is an amazing way to score some quality backlinks and to gain some clean publicity as a bonus.