Although the English language is the most dominant in the business world, over 14% of the world’s population speaks Spanish and keeps growing. With the economies growing rapidly in many Spanish-speaking countries, like Panama or Chile, expanding your business to a new language may reach even more potential clients. Now the question is, should you just re-use your old promotional content in Google Translate or hire a professional translator?
Why Google Translate Doesn’t Cut it.
Try looking up a Spanish newspaper, copying an entire article, pasting it into Google Translate and notice how awkward it is to read. If you publish an article promoting your business to a native Spanish-speaking audience, you will only make a fool of yourself. Google’s algorithm for translating text is great and always improving, but it is not ready to replace humans.
You Are Not Hiring a Translator to be a Human Spanish Dictionary.
A Spanish translator will be able to restructure your paragraphs and sentences to be grammatically correct and to express your thoughts in a way that a Latino or Spaniard would be able to understand. If targeting certain localities, you may request the translator to fit in local idioms and slang that flows naturally as if a local had written the article.
Create Unique Content.
If you want content for SEO purposes, or at least as a secondary objective, Google and Bing appreciate when you use completely new content. The algorithms of search engines will be able to notice when you quickly spinning content using translator apps, so having your translating changing up the structure of the article will essentially make a new piece of content that will positively influence your business’s website.
Guest blogging is one of the main ways that young cryptocurrency projects are able to spread their influence outside of typical crypto communities. Submitting well-done articles to large investment, crypto, or technology blogs may increase the number of potential buyers for your coin.
Here are some reasons why guest blogs specifically will help grow your project:
Establishing a Level of Trust
An audience may see your new cryptocurrency as being trustworthy if a blog owner is willing to publish your article on his or her well-established website. This will give you a chance to pitch your business plans to many eyes that probably would have not otherwise have otherwise considered your coin as an investment opportunity.
Boosting Your Social Media Accounts
Social media is obviously an essential part of any cryptocurrency business strategy, and guest blogging is the perfect opportunity to gain some organic followers. Add links to your social media at the end for your post in a call to action in your author’s bio. The followers you gain will eventually cause a viral snowball effect and increase awareness for your cryptocurrency brand.
Providing a high-quality blog post for an influential person’s blog will allow you to potentially start a business relationship, meaning more potential promotional opportunities for your business. You are also more likely to receive retweets and mentions on social media for your future content.
Backlinks from high-ranking blogs are one of the best ways to increase your own website’s SEO. If you focus on quality rather than quantity, Google will treat your website nicely and increase the chance for front page rankings. If you pump out cheap content to obtain hundreds of backlinks, Google’s algorithm will easily recognize this as spam and it will impact your blog’s ranking potential.
Why You Should Hire A Professional Writer
The competition in the crypto market is pretty rough these days, so you will want to create the best content possible to represent the company. If you are not confident in your ability to write professional-quality and engaging articles, especially if you are not a native speaker, consider hiring an experienced copywriter that is knowledgeable in cryptocurrencies.
Do you need a professional writer to write your blog posts, press releases, or white papers? Check out our English Writing Services page for competitive rates.
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